For agents curious if the small investment in time and money in
video is worth it, the proof is in the numbers. A client of mine this past
week posted his first video of a house he is selling (produced by Real
Estate Convergence) to Youtube. In just 7 days more than 170 Youtube viewers
watched his video. They are all potential buyers.

In fact, that agent expects to have landed at least one new client from the
video simply because the prospective client was so impressed with the
agent’s marketing efforts.

Remember that buyers are almost always sellers — if not now then at some
point. So when you’re allocating your marketing dollars, remember you’re
trying to impress two parties at once. Since nearly 90 of both buyers and
sellers start their home searches online, a well-produced home video offers
greater flexibility and opportunity to land new business

Popularity: 8% [?]