All this week I’ve been posting about the how search terms in real estate come into play in the real world…. Below is a real world example of search playing out…
The following was taken from the Hitwise blog:
Internet Searches Match Decline in Housing Prices
Legend has it that Bill Tancer (my boss) bought and […]
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How do you want people to find your website? What keywords do you want them to enter in Google for a real estate search?
Chances are when home buyers start a home search online, they won’t be entering your name directly into Google. If they knew your name they’d call you be instead.
So, consider how […]
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Today I want to show you how good web design uses keywords to help Google find and rank your site.
In the Google search box type, “san francisco real estate.”
Unless something changed overnight, here’s what should have come up number one.
San Francisco Real Estate & San Francisco Homes For Sale — Trulia.com
Find Homes For […]
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To succeed in online marketing as a real estate agent, you need to know the most
searched-for real estate terms. Understanding search is key to making it in
the online business of real estate.
Real estate has moved online. And the nice thing about the Internet is that
by its nature it is a pretty fair playing field. The […]
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I’m going to say right up front, I’m shocked.
Three weeks ago — March 23 to be precise — I posted on another of my blogs about
three homes that should have sold in a heartbeat.
All of them are priced in what every one calls the current sweet spot
for homes sales: between $1.7 million and $3,000,000.
All of […]
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Pre-Marketing: It’s the new dirty word in real estate marketing.
This week I was exposed to the growing resentment by agents regarding the
new listing tactics some agents are taking.
Pre-marketing is when an agent positions him or herself to have an inside
track to buyers. They tell potential clients they have a list of people who
want […]
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A Giant Step Forward for Trulia, But in the Wrong Direction (another web time suck.)
15 May
Posted by Jeff Brooks as Converging Opinions
We’re Not Hearing Voices
Earlier this month the folks at Trulia were delighted (their words not mine) to announce a “big step forward” in reaching their overall goal of helping consumers find homes for sale and make smarter real estate decisions.
And that big step was the launch of “Voices.”
They describe the new service this way:
“Trulia Voices […]
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The other day after a brokers’ open I was gathering up the business cards left behind when for the first time I noticed not everyone was putting their photo on their business cards… and to that I say, “Thank goodness.”
I’ve never understood the reasoning behind it… I honestly can’t remember where I read it, but […]
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When it comes to technology, I basically sit back until something becomes so painful I simply must deal with it (keyboard gumming up), or someone brings it to my attention (using their super human power of emphasis) that my life could be made a whole lot easier if I implement just one awesome new technology.
Thunderbird, […]
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I’ve spent a small part of my morning today looking over marketing materials agents in San Francisco have paid good money for. Here’s what I’ve noticed
1.   The photography is unacceptable. The photos are digitized, taken from ridiculous angles and, in some cases, half the ad is taken up with a photo of the agent’s mug.
2.   […]
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