Wondering again about the future of real estate marketing… Have a look below… Over the next week or so I’ll be posting highlights from a series of reports recently out that show where the not only the viewers are, but where the buyer/sellers are coming from.
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Popularity: 8% [?]
Denny Oh on the tech savvy Geekestate blog writes about one of my biggest pet peeves, how some tech-resistant Baby Boomers still believe BlackBerries are best served with Vanilla ice cream. He makes the case that it’s the members of Generation X who are really pushing for greater and broader acceptance of technology in the […]
Popularity: 12% [?]
For agents curious if the small investment in time and money in
video is worth it, the proof is in the numbers. A client of mine this past
week posted his first video of a house he is selling (produced by Real
Estate Convergence) to Youtube. In just 7 days more than 170 Youtube viewers
watched his video. They […]
Popularity: 8% [?]
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“57 percent of internet users have watched videos online and most them share what they find with other.”
Pew Internet & American Life Project 07/07
What does this all mean for you… If you’re planing on being on the leading edge of internet marketing, video is […]
Popularity: 5% [?]
Younger home buyers are a bigger portion of the total home buying population than ever before, and they aren’t putting homeownership on hold for marriage or other life events.
U.S. Census Bureau data shows that homeownership among the under-30 crowd has been rising. In 1993, less than 15 percent of people younger than 25 owned their […]
Popularity: 4% [?]
I’ll save everyone a lot of time by saying right up front I know this is
nothing more than a shameless PR move by the folks at Redfin to get you to
their site, but to give credit where credit is due…
The good people at Redfin have set up a page where you can see the five […]
Popularity: 3% [?]
Another gem from Sperling’s Best Places…
Home may be where the heart is, but for many baby boomers, home is also where guests stop by unannounced, “to-do” lists seem to grow longer by the minute and bills crowd the mailbox waiting to be paid.
In our latest study, we found the top 10 cities in the United […]
Popularity: 3% [?]
In doing some marketing consulting with a client the other day, I was talking about the importance of a home page that has bullet points, subheads and sales copy with punch.
His response: Ick. Blech. Pass the Pepto Bismol, please.
His argument: “But, Donna, that’s not the way I am. I’m true! I’m authentic! I’m pure! I […]
Popularity: 3% [?]
Submit Yours Now: Website of the Month Challenge
07 Feb
Posted by Jeff Brooks as Marketing, Website of the Month
Just like the homepage says, nearly all home buyers rely on the Internet and 87 percent of home buyers start their search online.
The best start to an effective online marketing program is a solid website. And although there are a sufficient number of bad sites out there, there are a good number of ones that […]
Popularity: 5% [?]
How well is your home page working for you? Time and time again I see agents blowing their first online impression by making these big mistakes.
Wasting the top of your home page copy with a lame headline. (My vote for worst offender: “Welcome to my website.”) […]
Popularity: 3% [?]
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